Why do people love Fugglers?

What are Fugglers and why are they so weirdly addictive?

If youโ€™ve ever picked up a Fuggler and thought ‘What is this???’ you are not alone.

Theyโ€™re not cute in the traditional sense.
Theyโ€™re not exactly comforting either.
Theyโ€™re justโ€ฆ unsettling.

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And that’s exactly why some people love them! Their weirdness is gorgeous!ย 

What are Fugglers?

I am sure you are here because you know the answer to this already, but some people will have no idea what Fugglers are. 

Fugglers are collectible plush toys known for:

  • human-like teeth (thankfully fake ones, but still)
  • chaotic expressions
  • slightly cursed energy

They were created by a British lady called Louise McGettrick and you can read more on the Fuggler origin story in my blog titled ‘Who invented Fugglers’ย  and on her own blog here.ย 

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Why do people get obsessed with them?

At first, itโ€™s curiosity. (I saw one and thought ‘That’s different, let me have a closer look)

Then it turns into:

  • I’ll just get one 
  • Okay, maybe two
  • Why do I now have 14?

Fugglers have that collectible magic where:

  • each one feels different
  • they all have their own personalities 
  • some are harder to find
  • new releases create hype

They are so ugly

Well, yes. But that’s their charm. They aren’t trying to be perfect. They are just their unapologetically weird self. They are:

  • wonky
  • creepy
  • unique
  • full of personality 

In a world of polished, edited and adjusted images, Fugglers are a breath of fresh air.ย 

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Who collects them?

So many people of all ages and across the world! Fuggler love spreads far and wide.ย 

Some people:

  • hunt down rare ones 
  • keep them in their box in perfect condition 
  • display them proudly

Other people:

  • tear open the boxes as soon as they get them 
  • take them on road trips 
  • give them silly names 
  • make them part of the family 

I am guilty of this!ย  But it doesn’t matter how you collect – it’s your experience and I won’t judge you!

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Final Thoughtsย 

Fugglers don’t really make sense, and that’s their charm.ย 

If you get it, you get it.ย 

If you don’t, you are missing out.ย